Sign-ification
Wednesday, May 25, 2011
Tuesday, May 24, 2011
Tuesday, May 17, 2011
Thursday, April 21, 2011
To-the-point signs at the art school
I admire the straightforward, somewhat threatening style of the signs in the bathrooms in the art school at U-M:
I like to think the terse wording and minimalist graphical style of these signs reflect something about the philosophy and aesthetic particular to the School of Art & Design.
I suppose I fantasize that this is what signs look and read like when people's need for artistic flourish is entirely diverted away from signs and into other pursuits, so that all that remains is content in its purest form.
Thursday, March 24, 2011
Think how nice!
Starbucks copywriters are soooo good!!
"Take with" is delightful. The semi-anthropomorphization of the snacks is quite cozy. And it's totally clever the way they've reframed the purchase of this snack to turn an impulse buy into foresight.
Best of all, get a load of how they've turned your whole afternoon into a branded experience of happily anticipating the snack you got at Starbucks.
Saturday, March 12, 2011
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