Tuesday, February 9, 2010

Hope springs eternal


This sign just proves how unbending is the rule that all communications related to feminine hygiene must be bedizened with the iconography of springtime and freshness: Even though the content of the communication is the lack of availability of products to ensure said freshness, we still get an image of freshness -- standing in for actual freshness?  tiding us over with an image of future freshness?  teasing us with the elusiveness of freshness.  taunting us with the unattainable ideal of perfect freshness.

I love that "Temporarily" is bulleted.

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