Thursday, March 24, 2011

Think how nice!


Starbucks copywriters are soooo good!!

"Take with" is delightful.  The semi-anthropomorphization of the snacks is quite cozy.  And it's totally clever the way they've reframed the purchase of this snack to turn an impulse buy into foresight.

Best of all, get a load of how they've turned your whole afternoon into a branded experience of happily anticipating the snack you got at Starbucks.

Saturday, March 12, 2011

Sign as cry for help


So I think the layout of North Quad is a little confusing.

I want to join this secret society!



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